Designing an inbound marketing strategy

Course Aims

By the end of this course, you will:

• Understand the fundamentals of inbound marketing and how it applies to an independent audiology clinic
• Learn how to attract potential patients through engaging, informative content
• Develop strategies for nurturing patient relationships and building trust online
• Gain a basic appreciation of key digital marketing tools, including organic SEO, social media, and email marketing
• Be able to measure the effectiveness of their marketing efforts and make data-driven improvements

This course is ideal for independent audiologists, clinic owners, and marketing professionals in audiology practices looking to enhance their digital marketing efforts effectively.

Course Tutor

Josie Hadley MA MCIM is a leading authority for marketing strategy and planning with a specialism in online marketing. She has worked in this fast moving and exciting arena for over 10 years.  With every client she works with, she draws on these experiences and openly shares ideas and tips – one of her many USPs and a huge ‘Value Add’.​

As a fully accredited trainer, Josie not only has the knowledge of marketing, but also the skills and qualifications to share this with others. She has delivered training and presentations to over 1,750 delegates in various forms and most notably, on behalf of eBay, NatWest Commercial Bank and the Black Country Chamber of Commerce.​

She is passionate about ensuring companies are maximising their brand and marketing potential. Her approach is pragmatic and professional whilst retaining her sense of humour and down to earth approach.